Archive for October 4, 2012
When it comes to airport advertising, this can be a fantastic way to capture the attention of travelers with minimal other places to look away. A large airport advertising poster along a corridor in an airport, for example, is likely to command a longer and more sustained period of attention than a large billboard on a busy highway. The latter example, while not a bad way to advertise, is located in a place where the intended audience is going to need to concentrate on the road more than any advertisements that they see. However, many people find themselves wandering around airports for one reason or another if they are arriving or departing a flight, so this makes the prospect of airport advertising quite a bit easier to handle from a safety point of view.
Additionally, it should be noted that there are certain industries that benefit more from airport advertising than others. For instance, multinational banking options are well suited for airport advertising, as are lodging and food providers in a given area as well. These are all things that a traveler might need to know as they land in a strange city, and this type of airport advertising can prove to be quite helpful in this regard. Another industry that is particularly well suited to airport advertising in general is the auto rental industry, as this can prove to be a great way for a stranger in a strange land to get from point A to point B. For major metro areas where a vehicle is more of a liability than anything, public transportation is particularly well suited to airport advertising in these cases.
If your business is well suited to airport advertising, contact your local airport in order to check the rates for advertising therein. With any luck, you should see an uptick in business accordingly!