Developing an internet advertising strategy for a small business is a critical endeavor. Local online advertising is a major source of conversions for small businesses because it puts a company’s brand in front of potential customers who are local and in a position to interact with it. This local online advertising can come in the form of email marketing, social media, or search marketing, all of which we will talk about today.
According to one study, 70% of all business owners spend three hours or less per week on email marketing. Given that email marketing is a top driver of conversions, this figure hardly makes sense. Using email marketing as part of your Continue Reading No Comments