Choosing Mobile Application Platforms
If you are looking for the best platform for your new cell phone app, finding the answer to this question is usually easier said than done. For example, some of the most popular mobile application platforms out there are highly restrictive, and it can often be more trouble than it is worth to develop an app for such a thing than it is worth. With that in mind, some businesses can hardly do without a presence on certain proprietary mobile application platforms, so it pays to do your research on what your customers are using on the go before choosing one or more mobile application platforms to use.
Ideally, you are going to want to go with the mobile application platforms that offer the greatest degree of compatibility and versatility with the least degree of restriction. Start doing your research into which mobile application platforms fit this bill, and do your best to find one that works with most, if not all, popular mobile devices on the market today. However, if such a platform cannot be found, start narrowing down the options further.
You can begin by asking your customers via an informal poll or survey online which types of mobile devices they use. If your customer base overwhelmingly prefers one type of device, go ahead and use the mobile application platforms suited to those devices in order to create your portable presence. You can also use this method to ask your customers what types of features they would like to see on a mobile app from your company, and do your best to integrate the most popular suggestions from there. Once you know what you want to do, always adhere as closely as possible to the restrictions and rules of the mobile application platforms you choose to work with, and your app should be very popular indeed!