PPC? SEO? WTF? A Simple Explanation of Online Marketing Techniques
56 percent of companies claim to have acquired new customers through company blogs. This is exactly why Seo reseller plans are quickly emerging as the model for internet marketing…it yields results.
By outsourcing search engine optimization (SEO) content creation to a PPC advertising company, small businesses are able to watch their profits grow. SEO outsourcing has become huge in the past few years, and many companies have tried it on for size to increase lead generation.
But how does it work exactly? What does a PPC advertising company actually do? And what in the world is this PPC business all about?
Whoa, whoa, whoa! Slow down. One question at a time. Let me explain.
Let us begin with search engine optimization. SEO is a form of marketing based on the strategy of content generation aimed at improving the search engine ranking of a website. A reputable PPC advertising company has a staff of talented in house writers who compose and publish articles and blog posts online, which are then linked to the website of a company (the client of the marketing firm, or the “SEO reseller”).
The more high quality content that is linked to a website, the higher up the Google search results list the site goes and, seeing as Google owns over 70 percent of the search engine market share in America, the top of the Google results list is where a company wants their website to be placed. Also, if the brand name is able to appear multiple times, 50 percent of internet users say they are more likely to click it.
PPC stands for pay per click, and it is one type of SEO plan that a PPC advertising company offers. For most small business owners it is the preferred method, because it means that they are only paying for actual clicks into their website. It acts as a fair payment plan, as well as a means for monitoring the success of an online marketing campaign.
A truly superb Ppc advertising company will offer marketing advice along with SEO services. For example, SEO content should include anchored links, and the website name should be one of the top five most used anchored texts. Not only does a great PPC advertising company provide successful Seo programs, but they will teach the basics of online marketing along the way.