Facebook recently reached more than one million advertisers and counting. Are you confident that your business or company can stand out?
Underestimating the importance of search engine optimization or SEO is a grave error. 85 percent of clients and customers alike are using Google and other popular search engines to find out more about local businesses. You want to be among the top results of these searches, and having SEO business plans and executing strategic SEO will get you up there.
Any basic business plan should include SEO strategies. What many companies do not realize when they begin to create business plans is that SEO covers such a wide scope.
Here are all of the things SEO can do for you.
1. Establish Key Terms
Okay, we might as well start from the beginning. SEO can, hold your breath and wait for it, raise ratings on popular search engines. The most basic ways of doing this are using keywords in the title of your company website, its tagline, and front page and other easily accessible website content.
2. Create Content
Creating SEO content is a highly effective strategy. Simply put, creating content involves using keywords and other specific terms in unique content to lead consumers back to your product, service, or website.
Having additional content out there is much more effective than just having a company website on its own, and it is an integral part of all SEO business plans.
3. Manage Social Media
Social media marketing is extremely important. Companies have been just about ruined by negative comments or posts on Facebook. Not only do you need to maintain Facebook, Twitter, and other social media business pages, you need to closely monitor activity on those websites and make sure they are portraying your company in the best light possible.
Why? Nearly three quarters or 72 percent of internet users say that they take online reviews just as seriously as suggestions from family and friends.
Key terms, content creation, and social media management are just some of the key components of rewarding SEO business plans. SEO business plans are comprehensive, and this comprehensive approach to key terms, content creation, social media marketing, web design, and ad content and placement will reap many rewards.
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