What Internet Marketing can do for Your Business
In today’s market, internet marketing marketing is becoming more and more important for even the smallest of local businesses. SEO, along with social media management, pay-per-click advertising and several other services, falls under the umbrella term of “internet marketing.” No longer do we live in a world where simply having a website means something. Today, there is so much information on the internet, it is almost impossible to find something without first heading to a search engine. In order to make your business’s website as visible as possible, private label SEO techniques such as search engine optimization must be utilized. Here is some information on how online marketing can help your company gain more business.
Search engine optimization (SEO) can be a great thing for a business, but what is it, exactly? Private label SEO is used to help make sure your website is as visible as possible by getting it to the top of the search engine rankings. Since most people begin their online experiences with a search engine, it is vitally important that they see your website when searching for relevant keywords. And it’s not enough to simply be somewhere near the top of the search rankings. Even being on the second page of the rankings can mean very few people see your site, as most people find exactly what they’re looking for on the first search engine results page without venturing any further. And the vast majority of search engine users are only clicking on organic results, while ignoring sponsored results completely.
So what can an SEO reseller use to make sure your website is at the top of the rankings? White label SEO resellers have many techniques they can employ to ensure you a higher ranking in the search results. The code of your website can be manipulated directly to make it more search engine friendly. An SEO company can also have high quality content created that links back to your website, further increasing its search engine ranking. This can be more difficult than it sounds as creating content that is both high-quality and optimized for search engines is quite the balancing act.
An SEO company will also be able to assist with the many algorithm changes that Google implements every year. For example, Google Penguin is an algorithm update dating to April 2012. Penguin is intended to decrease search engine rankings of websites that violate their webmaster guidelines by using black-hat SEO techniques. A quality SEO company will be able to help your website adapt to these changes.
Leads gathered from private label SEO also have a better return than those of other marketing techniques. Inbound leads, such as those gathered through SEO, also cost 61 percent lower than outbound leads like cold calling. When compared to cold calling, leads generated through SEO have a 14.6 percent close rate, where as cold calling only has a 1.7 percent close rate. Search engines are also just used more often, as 58 percent of consumers use one to to research a product or service. But only 24 percent use a company website, and a paltry 18 percent use social media platforms. However, 40 percent of consumers who use search while researching products also use social media to delve deeper into the decision making process.