There are four things that give you a keen advantage when working alongside a white label social media company. One, working alongside a white label social media company gives you virtually full control over deliverables. A white label social media has no interest at all in making itself known to your clients, so you possess the power to deliver solutions in however fashion you deem appropriate. You could change things up for each individual customer or group your customers into various categories and treat them differently with respect to whichever social media program they have chosen.
Two, picking out a white label social media company to resell social media for enables you to charge the prices that seem fair to you or the prices that will help drive up revenues for your firm. Of course, it is more ideal to first investigate what the typical social media reseller charges for such services in your neck of the woods, and it is definitely advisable to stick as close as possible to what others are charging in your specific area. However, making changes to costs down the road and at the outset are entirely up to you. Again, you have the floor and get to make all the important decisions on everything except for the actual hardcore social media work.
Three, choosing a white label social media firm gives your own firm more services instantly without the significant investment that usually goes with adding services. You might think you know all there is to know about social media, but it is more likely that a white label social media company knows significantly more. By outsourcing to a firm that knows more about this than you do, you are not giving up and sacrificing anything. If anything, you are creating collaborations and partnerships that only you and the white label social media firm know about. But those partnerships strengthen both of you, with you offering more with little cost and with the firm gaining more revenues just like you by you bringing in more business.
Four, selecting a white label social media company gives you an instant head start over any competitors you have. Unless all of them already outsource social media, you should be in good shape here. This makes you stand out and it draws significantly more attention to your firm, as companies are increasingly seeking assistance with their own social media campaigns.