The way that businesses gain exposure and market themselves has changed. Old marketing methods including using billboards, radio and television commercials, and print ads in newspapers and magazines were once the most effective ways of spreading the word about a business. Now, with the seemingly unavoidable daily use of the Internet to handle many of our needs and wants that businesses can provide, business marketing has evolved into something that has shown to achieve the most success online. For business, more website traffic means more potential leads, which means more potential sales. Of the many methods of online marketing, the forms that have shown to be the most successful are email marketing, social media marketing, and search engine optimization. Businesses that do not consider any of those methods of marketing to be their strong points can still achieve the success they desire by hiring the services of SEO marketing consultants, social media marketing firms, and other online marketing companies in cities all over the country such as Cincinnati, Atlanta, Dallas, Denver, Portland, and Chicago.
Email marketing is considered to be a strong source of gaining exposure for a business website. Businesses can also enjoy the very high return on investment, or ROI, that email marketing produces with a study in 2011 showing that every dollar spent on email marketing brings in 40.56 dollars for that business. The study showed that this ROI is drastically superior to the numbers shown by marketing methods such as catalogs and paid Internet ads.
Social media is now a major aspect of of daily online activity for people, which is why social media marketing continues to grow. Today, 65 percent of adult Internet users claim that they use at least one social media site. On the social media site Twitter, 92 percent of tweets are retweeted because their content is considered relevant or engaging. That is precisely why a business needs to have an engaging and relevant web presence, which social media marketing services can help them create.
According to B2B marketers, Search Engine Optimization is responsible for the biggest impact on their lead generation goals. A very large number of Internet users find nearly every product or service that they are looking for online by using a search engine. And when they conduct a search, they are most likely to click the results that are found only on the first two pages. SEO marketing consultants can provide businesses with strategies and services that can help them rank higher and be found more easily on search engine results. By creating custom content containing key search words and phrases, SEO marketing consultants may be able to help a business become booth boosted and more abundant online. More like this article: jointeffortmarketing.com
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