A cheaper option to look into for seo reseller plans is white label or private label programs. White label and private label are interchangeable definitions for the same thing. White labeling is when a company makes a product or service and sells it to someone else without the brand name on it for a lower cost. This benefits the initial creator of the product or service so that the company does not have to do their own marketing for it. It benefits the reseller because they can make a larger profit on the product.
If you have seo reseller plans then white labeling could be a good option to start out with. This way it cuts out the hassle of designing and implementing a program. It is cheaper and decently effective. The quality is perceived as lower, generally, but with seo the quality can be perceived differently depending on the marketing.
White labeling was first used with store brands like a grocery store cereal. People are less likely to buy into it because the packaging is never as pretty as popular brands. That is why devoting time to seo reselling will be more rewarding than a grocery store, you have a bit less on your plate than they do.
If you have seo reseller plans then this may be your best, first option. If it goes well, which it should if you are good at marketing, then keep doing white labeling. If you want to expand and increase the quality, then look into making your own brand. The latter of the options is difficult to do without experience. More on this: hubshout.com