The inner workings of a Google search are mostly left unknown to the average internet user. As a result, many businesses seeking an online marketing strategy enter blindly into the world of SEO and internet marketing. Fortunately, many digital design and web development agencies have taken on roles as SEO resellers and can help light the path for clients beginning the journey towards online visibility.
Here’s a crash course. When a user uses a search engine like Google to locate content on the web, the results are returned on Search Engine Results Pages, more commonly known as SERPS. Most users do not venture past the first page, and a vast majority click on the first link without fail. It is easy to understand why a business would want to rank highly on SERPs. Sites that have no SEO, also known as search engine optimization, are generally relegated deep into the vortex of Google SERPs. In order for a site to attract clients, SEO is more than necessary. SEO is time consuming, and for that reason it can be very helpful to outsource SEO. That’s where resellers come in. Many SEO providers work through resellers to increase their client bases.
A hosting company generally chooses to become an SEO reseller so that it can earn extra money on services that are outside its skill set. A company’s ability to outsource and private label SEO makes it appear more experienced to clients, resulting in a relationship between providers and resellers that is mutually beneficial. Though an Seo reseller outsources the actual SEO work, it is still important for them to have at least a functional understanding of the work being performed by the provider and the affect it will have on a client’s online presence.
The highly positive effect of SEO on internet marketing comes as little of a surprise given the incredible amount of internet traffic in today’s world. With ninety percent of adults interacting extensively through social media platforms, most smartphone owners using their devices to engage in online shopping, and eCommerce sales topping $200 billion in 2011, the world has become a highly digital place. Marketing simply has to be directed toward users in order for businesses to be successful. Statistically speaking, SEO related leads have much higher close rates than outbound leads including direct mail and print advertising. This is mainly due to the prevalence of the internet in today’s culture.
For an SEO reseller who is unable to directly perform SEO services, drawing business from an industry that is becoming so essential is an excellent opportunity. Seo reseller plans are beneficial to providers, resellers, and clients alike, resulting in a symbiotic match made in heaven.