A Detailed Black and White Portrait of SEO Marketing

80 percent of search engine users say that they hardly ever click on sponsored search results. In fact, 70 percent of all the links clicked on are organic links. This is precisely why we have seen such a rise in the demand for private label SEO, or white label SEO.

Search engine optimization (SEO), for those who are unfamiliar, is a marketing technique with the goal of improving the organic search engine ranking of a client company. It is largely a content driven marketing strategy, dependent upon the high quality article and blog post writing of the in house writing staff of an SEO marketing firm. Great content is generated, solid links are built, and the website of the client moves up the search results list of Google.

Private label SEO is extremely effective over a longer term. It takes, on average, six months for an SEO campaign to show signs of success. A private label SEO reseller (the client of an SEO marketing firm) can often pick their payment plan with a white label SEO reseller firm.

Seeing as 75 percent of internet users do not click beyond the first page of search engine results, the newly honed marketing strategy can generate leads like nothing else. Private label SEO remains the most popular driver of people to websites despite the overwhelming popularity of social media sites.

Juxtaposed with private label SEO is the antithesis to it. Black label SEO uses dishonest tactics such as keyword stuffing, invisible text and spam to generate short term results, with long term risk. Google acts sort of as the police of the SEO world. If your website is caught in association with a black label company, your link will be banned from Google forever.

Be careful as you search for a reputable private label seo firm. Black label companies will always try to appear to be a private label SEO company. But if the company promises overnight results, does not have a means to be reviewed, and does not pride themselves on their writing staff, you have a very valid cause for concern.